We had the opportunity to talk with Director and Co-Owner of ROCKS OFF, Ian Marshall. Consistent with our body safe philosophy, ROCKS OFF uses high-grade materials in the manufacture of sexual wellness products. He is the first person with whom we have spoken who supports greater testing standards for sexual wellness products. We are delighted to include ROCKS OFF in our catalog of high-quality and body-safe merchandise.
Rocks-Off products are produced with body safe platinum grade silicone and, unless otherwise stated, are tested 100% waterproof. Each product comes with a unique registration number that provides a product guarantee to our customers and gives them the confidence to purchase a Rocks-Off toy time and time again.
How did your company or organization get its name?
Because you get your Rocks Off with our products.
What is the appeal of your product? What differentiates your products from those of your competitors?
Our catalogue of products have all been designed and developed in-house from their initial concept stage.
How do your products enhance customers' experiences?
We offer high quality competitively priced products produced using safe non-toxic materials that are supplied in branded packaging that is informative to the user. Our products are sold with unique validation numbers that the user can enter on our web site which validates their guarantee.
The adult toy industry is largely unregulated from a medical perspective so there are some manufacturers who market their use of "body safe" and "medical grade" materials (e.g. the industry has moved from rubber, to PVC to Silicone among others). Do you think the industry would benefit from more regulation and oversight when it comes to materials? Does your business encounter stricter regulations and more oversight in other countries?
We think the lack of regulation in our industry is unbelievable! All our products are fully tested by an independent laboratory. We test for restricted chemicals (including Phthalates, Cadmium and PAH’s), hazardous substances, product safety and electrical safety. All of our waterproof products are tested to the IPX7 standard. Many of the standards we test to are harmonized which means we do not encounter any issues in other countries.
[When I asked for clarification, he believes that there should be more testing of products.]
What criteria do you use in selecting your materials? How do you test/evaluate your products?
We have extensive experience with materials. When a product concept is thought of our development team will assess and select the material including any surface treatments required. Their selection made is based on the product type, where it will be used, who it will be used by, expected longevity and performance goals. Once a concept has been fully engineered then hand samples are made for evaluation. We have a group of testers both male and female some of whom are experienced and some who are not. Samples are sent to our testing group with a questionnaire to complete once they have conducted their trial.
Adult toys have gone mainstream. How has greater mainstream acceptance affected your business and how you develop products?
The trend within the mainstream is to sell adult toys via their e-commerce platforms rather than their bricks and mortar stores. We have seen an increase in sales as our products become more accepted but it is only the non-phallic designs that are considered so we have to bear this in mind when we are developing new concepts.
How has Amazon affected your business?
Our products can be found on Amazon which is great for consumer awareness of our brand and products. However it is an increasingly competitive platform that we have to monitor regularly on pricing. We also monitor the platform for cheap fake copies of our products. Their platform has made it very easy for unscrupulous individuals to buy cheap fake copies and sell them.
What would you like customers to know about your products and company that marketing materials might not adequately communicate?
Our passion to design and develop high quality products for their ultimate enjoyment.
What are three products in your line that you think do not get enough recognition?
RO-LO which is a great and very powerful body massager, our cute Ramsey Rabbit clitoral stimulator (the original ‘Ears’) and the Hand Solo male masturbator.
Our company believes that enjoyable sexual activity is important to healthy adult lifestyle regardless of physical disability. One group of consumers whom we are trying to serve are the physically challenged. What kinds of products do you offer or recommend which can help those with physical disabilities reconnect with partners?
This is a tricky question as the answer would depend on the disability. However if they want to reconnect with their partner and are not looking for solo play many of our products would be suitable.